Articles in the Blogs category

The new focus of the Marketing competence

Posted on 11 November, 2013 by & Filed under Blogs.

In my article “The fading relevance of the marketing competence” I wrote about the decreasing role the marketing competence is starting to play in developing future products and services for customers. One of the critical issues is the lack of proper understanding of future customer needs, as the traditional market research lacks the methods of […]

The fading relevance of the marketing competence

Posted on 3 November, 2013 by & Filed under Blogs.

In my article “Complex Systems and Design” I gave an overview of the changing world we live in as described by the author Irving Wladawsky-Berger. In the article, I mention a couple of the observations Wladawsky-Berger makes when it comes to the changes that are occurring: We move from a product and services based world […]

Complex systems and Design

Posted on 27 October, 2013 by & Filed under Blogs.

Some time ago, a colleague sent me an e-mail with a link to an article written by Irving Wladawsky-Berger. The article was about the importance of design in managing complex systems and offered several interesting insights into the way these systems behave and develop.  As a result, I started to follow the blog more regularly. I […]

Why user centric innovation is difficult

Posted on 20 October, 2013 by & Filed under BlogsFeatured.

In my blog “Technical and Non Technical innovation” I made the remark that not every attempt to innovate is meant to improve the product or service from a customer point of view. Changing your production process will lead to lower production costs and some very innovative concepts could be involved, even new, patented, inventions. When […]

Technical and Non-technical innovation

Posted on 13 October, 2013 by & Filed under Blogs.

In past blogs I wrote about both the history of the word innovation and the classification of innovation. As it turned out, this was not so easy to do. The word Innovation and the verb derived from, to innovate, are used in many different circumstances and as such it can be defined a little bit […]

Classifying Innovation

Posted on 23 September, 2013 by & Filed under Blogs.

Earlier, I wrote about the history of the word “Innovation”. As it turned out, the use of the innovation was closely linked to invention. Hence the title of my article, “No innovation without invention“. Innovation is about asking the right questions Writer Greg Satell has written a lot about Innovation. In a series of articles […]

No innovation without invention

Posted on 25 August, 2013 by & Filed under Blogs.

When we are talking about Strategic Design, the term Innovation is never far away. It can be said that strategic design is a method to drive innovation. Since these terms are so linked, it seems worthwhile to have a closer look at what they mean. As both businesses and governments seems to agree that there […]

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