A lot is written about the impact the culture of an organization has on its ability to change. The common idea is that culture is something that is hard to change; therefore when the culture doesn’t support rapid change, it will often also be difficult to adapt to new ways of driving innovation. Less information […]
Posted on 30 March, 2015 by Ivar Slavenburg & filed under.
The other day, I was reading a book about Product Management called Aptitudes of an Energized Product Manager, written by Linda Gorchels. She has written several internationally acclaimed books, of which The Product Manager’s Handbook 4/E is probably the best known. In a way, “Aptitudes of an Energized Product Manager” can be seen as a summary of the latter, containing a much more comprehensive description of what managing a product or service entails.
Both books are highly recommended for everybody working in the field of Product Management or having that ambition, as is also shown by the ratings they receive on Amazon. Obviously, the books are containing a very broad description of the role. They don’t focus on the challenges in particular industries, nor do they describe the role of a Product Manager in specific types of development methods, like scrum or waterfall. As such, they should be considered to be either a very comprehensive introduction into the field for new Product Managers, a very nice and often necessary reminder for established Product Managers or a call to action for those feeling to be shallowed by the numerous responsibilities they have. Read more…
With the slide „Personas are bollocks” he certainly made sure he got the attention of the audience during his PechaKucha at the Service Design Global Conference 2013 (an overview of this conference can be found here). The field of creating personas is dominated by qualitative methods and to some therefore considered „non-scientific”. Stephen Masiclat (picture) explains […]
As I indicated in an earlier article I left for the Service Design Conference 2013 (SDN2013) with some kind of mixed feelings. Is Service Design a proper method for making strategic decisions on an organization level, or even on a product level? If not, can it at least provide information for senior management to make strategic decisions? […]
It was some time ago that I stumbled upon an article called written by Randy Hunt, Creative Director of Etsy. In all honesty, I initially only read the title and didn’t thought about it much. I was convinced that the Design competence was crucial to getting the flow of innovation in many organizations going again. […]
In an earlier article on strategic design the Product Management competence was introduced. As a starting point the classic book of Haines, , was used which defines the competence as business management at the product, product line, or product portfolio level. It is the competence that maintains not only existing products and services, but also […]
In several articles I wrote about the changing role of Marketing in organisations. As written, these changes are caused mainly by the faster pace at which products and services need to be developed. Traditional Market Research is to much focused on what happened in the past. Though the findings may be relevant, by the time […]
In my article “The fading relevance of the marketing competence” I wrote about the decreasing role the marketing competence is starting to play in developing future products and services for customers. One of the critical issues is the lack of proper understanding of future customer needs, as the traditional market research lacks the methods of […]
In my article “Complex Systems and Design” I gave an overview of the changing world we live in as described by the author Irving Wladawsky-Berger. In the article, I mention a couple of the observations Wladawsky-Berger makes when it comes to the changes that are occurring: We move from a product and services based world […]
Some time ago, a colleague sent me an e-mail with a link to an article written by Irving Wladawsky-Berger. The article was about the importance of design in managing complex systems and offered several interesting insights into the way these systems behave and develop. As a result, I started to follow the blog more regularly. I […]
In my blog “Technical and Non Technical innovation” I made the remark that not every attempt to innovate is meant to improve the product or service from a customer point of view. Changing your production process will lead to lower production costs and some very innovative concepts could be involved, even new, patented, inventions. When […]