Articles tagged with Market research

The new focus of the Marketing competence

Posted on 11 November, 2013 by & Filed under Blogs.

In my article “The fading relevance of the marketing competence” I wrote about the decreasing role the marketing competence is starting to play in developing future products and services for customers. One of the critical issues is the lack of proper understanding of future customer needs, as the traditional market research lacks the methods of […]

The fading relevance of the marketing competence

Posted on 3 November, 2013 by & Filed under Blogs.

In my article “Complex Systems and Design” I gave an overview of the changing world we live in as described by the author Irving Wladawsky-Berger. In the article, I mention a couple of the observations Wladawsky-Berger makes when it comes to the changes that are occurring: We move from a product and services based world […]