Articles tagged with personas

Why the creation of personas can benefit from quantitative research

Posted on 9 January, 2014 by & Filed under FeaturedInterviews.

With the slide „Personas are bollocks” he certainly made sure he got the attention of the audience during his PechaKucha at the Service Design Global Conference 2013 (an overview of this conference can be found here). The field of creating personas is dominated by qualitative methods and to some therefore considered „non-scientific”. Stephen Masiclat (picture) explains […]