Articles tagged with Product Management

Distinguishing types of Product Managers

Posted on 30 March, 2015 by & Filed under FeaturedShorts.

The other day, I was reading a book about Product Management called Aptitudes of an Energized Product Manager, written by Linda Gorchels. She has written several internationally acclaimed books, of which The Product Manager’s Handbook 4/E is probably the best known. In a way, “Aptitudes of an Energized Product Manager” can be seen as a […]

The new friends of the Product Manager

Posted on 3 March, 2015 by & Filed under BlogsFeatured.

Recently, I was reviewing some new concepts and noticed something strange. Normally, this is the fun part of Product Management (especially road mapping), but this time I got more and more irritated. Endless documents, mainly powerpoint slides (which I hate so much), with meaningless one-liners. Graphs with the most crazy predictions on how these new […]

The Product Team

Posted on 27 November, 2013 by & Filed under BlogsFeatured.

In an earlier article on strategic design the Product Management competence was introduced. As a starting point the classic book of Haines, , was used which defines the competence as business management at the product, product line, or product portfolio level. It is the competence that maintains not only existing products and services, but also […]

The role of Product Management

Posted on 18 November, 2013 by & Filed under Blogs.

In several articles I wrote about the changing role of Marketing in organisations. As written, these changes are caused mainly by the faster pace at which products and services need to be developed. Traditional Market Research is to much focused on what happened in the past. Though the findings may be relevant, by the time […]